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“Instead of Diamonds on the Soles of my Shoes, I’ve got *Headcheese” – Schatzie the Renegade Deli Heiress

*Headcheese /ˈhed.tʃiːz : A cold cut that originated in Europe. Headcheese is not a dairy cheese. There is no cheese involved.

Schatzie the Renegade Deli Heiress is a Graphic Designer, Artist, Wordsmith and Vegetarian. Schatzie’s father Bruno gave her the nickname “Schatzie” when she was but a young Mädchen. It means ‘little treasure’ in German. At one point in her life Schatzie found herself helping (but mostly hindering) her beloved parents Bruno and Cindy in their European Delicatessen, surrounded by...meat, and yes... *Headcheese.


Being a Vegetarian and Animal Empath, she was overcome with angst. Fueled by cognitive dissonance she fervidly began to create deli art (mostly humorous), as a coping mechanism. Along the way she developed a somewhat unhealthy fixation with the cold cut *Headcheese, (a fixation which she never did quite shake). You can purchase Schatzie's Headcheese postcards at The Junket. She is the proprietor of the only Headcheese Gallery in the world.


Schatzie wasn't always a Vegetarian. Her school lunchbox contained a Braunschweiger sandwich, while her classmates enjoyed peanut butter & jelly. Dinner was oxtail soup, cooked by her British/Jamaican mum Cindy. And Bruno treated her to raw meat tartare or bacon grease on toast. 

Schatzie's deli daze are over and she is truly a Renegade now, but she did not escape unscathed.

Yes. 'Tis a fine line between Comedy, Tragedy and Headcheese.

To see more of Schatzie's art: Instagram @SchatzieFrisch Website 

Self portraits of Schatzie in her homemade dress were taken with her i-phone alone in the deli...late one night.

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